Electronic Arts has revealed that religious protests made against Dante’s Inferno at E3 were a publicity stunt.
According to The AP, a group of 20 protesters stood outside the Los Angeles Convention Center handing out pamphlets and waving banners such as ‘Trade In Your PlayStation For A PrayStation’ and ‘Hell Is Not A Video Game’.
EA’s Holly Rockwood later revealed that the protests had been carried out by a viral marketing agency, after they were reported by local news agencies.
Dante’s Inferno, which is loosely based on the epic poem The Divine Comedy, will be released for the 360, PS3 and PSP in 2010.
I wonder if they go on to make a game out of Dante’s Purgatorio if they will hire fake Protestants to protest it. “Where is that game in the Bible?”