Jul 182012

Finally a barrier of entry is broken for some people concerning ebooks.

“The smell of a freshly printed book is the best smell in the world.” Karl Lagerfeld This tells the story of a passion and a twisting plot to put the particular bouquet of freshly printed books in a bottle. Gerhard Steidl was first alerted to the importance of the smell of a book by Karl Lagerfeld, prompting a passion for paper and the composition of a scent on the pages of a book. To Wallpaper* magazine the pairing of the publisher with the perfumer seemed a natural partnership and so the idea for Paper Passion was born. Wallpaper* magazine commissioned master perfumer Geza Schoen to create a fragrance based on the smell of books to be part of the Wallpaper* magazine Handmade exhibition in Milan.

This is an opportunity to celebrate all the gloriosensuality of books, at a time when many in the industry are turning against them. The idea is that is should relax you, like when you read a book, to a level of meditation and concentration. Paper Passion has evolved into something quite beautiful and unique. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury.

Just spray it on your Kindle, iPad, phone, etc.

So when are they going to have the car air fresheners version so you can drive around smelling a library?

Via God and the Machine

  5 Responses to “That new book smell”

  1. This was MY idea! I said years ago that someone needs to invent a room fragrance that smells like a bookstore/coffee shop!! They stole my idea!!! They must be listening. . .even now. . .they must be listening. . .

    Fr. Philip Neri, OP

  2. @Fr. Neri:
    Just make sure you kept every scrap you wrote down.
    New Book Smell, one reason I will not buy a Kindle.

  3. I spent my college years acquiring and selling books for an sf/f/h specialty dealer (oh, the stories I could tell about Trek cons), which means I spent a lot of time crawling around old book shops and damp basements looking for treasure. I like a good fresh high-quality book smell, but after all that time the smell I mostly associate with “books” is “musty,” and I don’t think anyone plans to bottle that.

  4. Just ask my wife – some of us already go around smelling like a library. A library and a coffeeshop.

    Thank God my wife likes reading and lattes, or I’d be in trouble.

  5. If I want to smell like a new book, I’ll just go to a large over priced chain books store that sells overly sweet blended coffee beverges from Burnt Coffee America knock over a shelf of books and roll around in the pile for a little while.

 Leave a Reply

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>