We’ve been waiting for the TTOE the Theological Theory of Everything that can explain both religious belief and Apple fanboyism.
In a recently screened BBC documentary, UK neuroscientists suggested that the brains of Apple devotees are stimulated by Apple imagery in the same way that the brains of religious people are stimulated by religious imagery.
…According to the neuroscientists, the scan revealed that there were marked differences in Brooks’ reactions to the different products. Previously, the scientists had studied the brains of those of religious faith, and they found that, as Riley puts it: “The Apple products are triggering the same bits of [Brooks’] brain as religious imagery triggers in a person of faith.”
“This suggests that the big tech brands have harnessed, or exploit, the brain areas that have evolved to process religion,” one of the scientists says. A meeting with the Bishop of Buckingham, who reads the Bible using his Apple iPad, appeared to back up this assertion. He pointed out how the Apple store in, for example, Covent Garden has a lot of religious imagery built into it, with its stone floors, abundance of arches, and little altars (on which the products are displayed). And of course, the documentary doesn’t fail to give Steve Jobs a mention, calling him “the Messiah”. [Source]
This explains everything. When I was an atheist I was a Windows user and an Apple hater. When I came to have faith in God the dendrites in my neurons were redirected enabling faith and subsequent susceptibility to Apple fanboyism.
Actually stories of this type just numb me with blasts of stupidity and craptastic assumptions. Materialistic reductionism of this type reminds me of the John Cleese video where he poses as a professor pointing at different parts of the brains and saying things like “This part of the brain is where the belief in .. comes from” and finally pointing again to and saying “This is the part of the brain where we get the idea that this part of the brain.
MRI Scan shows the triggering of the same bits of brain as religious subjects thus Apple is a religion. Wonder what bits of brain causes you to come to that stupid conclusion.