Recently their has been a lot of talk about Microsoft’s new 300 million dollar ad campaign created in part to respond to Apple’s successful “I’m a Mac and I’m a PC” ad campaign and to try to do some damage control on the Vista brand.
Personally I thought the two Jerry Seinfeld/Bill Gates ads were quite strange, though fun. Like Seinfeld not only were they about nothing, they were also nothing about Vista. After paying Seinfeld 10 million dollars that ad campaign stopped at 2 commercials (which they now say they planned all along.)
The new Microsoft commercials have a John Hodgman look-a-like saying “I’m a PC and I have been made into a stereotype” followed by all kinds of people repeating “I’m a PC.” Now Microsoft playing the victim card and directly responding to Apple’s ad doesn’t seem like a good ad campaign to me. Especially since once again they don’t talk about Vista.
As for myself I am a Mac switcher since last October after having used Windows since 2.0 and while I really prefer iMac and OSX Leopard, I am not a Vista hater. It is not as bad as its reputation and initial driver problems are mostly gone. I make my living as a Windows developer, but ironically Iknow code using Visual Studio on my iMac via VMWare Fusion.
Anyway I want Microsoft to have a good ad campaign, something they have never really had. So I started thinking how effective political attack ads are. What if Microsoft went down that route instead. So without receiving a penny from Microsoft I decided to create a commercial for them with my first YouTube video.
I made my Microsoft ad using iMovie 08 on my Mac, but that’s okay since Microsoft’s “I’m a PC” Ads were also made on a Mac by their ad agency.