LONDON (Reuters) – A Christmas "immaculate contraception" campaign for a morning-after pill has been pulled by a drug company after causing religious offence.
The poster, which appeared on London Underground trains, asked: "Immaculate contraception? If only."
"It might be Christmas time," it continued, "but condoms still split and pills still get forgotten. So if your contraception lets you down, ask your pharmacist for Levonelle One Step."
Schering Health Care, a subsidiary of Schering of Germany, said in a statement it had decided to withdraw the "inappropriate" advert after receiving several letters.
"We take this step as a responsible manufacturer in recognition of the religious concerns expressed to us," it said.
"This advertisement was intended as a play on words to indicate that there is no such thing as immaculate contraception," it added.
The poster also prompted 109 complaints to the Advertising Standards Authority (ASA), which has launched a formal investigation into the advert. [Source]