Churches are being urged to drop the image of the Crucifixion and instead highlight the social benefits of filling the pews in an effort to boost Sunday attendance.
Traditional approaches such as showing Jesus on the cross and Bible quotations are a turn-off to non-churchgoers, according to one of two suggested advertising campaigns drawn up by agencies.
Instead, advertisers say churches should highlight their community life, the chance to have a good sing, hear a good sermon and have a heart-to-heart chat.
…In its proposals, Khameleon Advertising, based in Billingshurst, Sussex, said Christians should highlight the social event of going to church, including the chance to catch up with news and friends.
Its ideas included the image of a lone goldfish in a bowl with the line “When did you last really need someone to talk to?” and a vicar with the words “When was the last time you saw some really good stand up…for free?”
Guy Lupton, managing director of Khameleon Advertising, said: “We don’t think people want to be preached at, and we didn’t want traditional images like pictures of Jesus on a cross. The key is to get people through the door of the church and let them make up their own minds.”
Preachers preaching and that whole God dying on the cross for our sins thing is just so outdated. If we just knock the middle out of PETER we end up with PR. Just go out into the world with a sufficiently able advertising firm and broadcast the good news. Pictures of a lone goldfish in a bowl is just so much more relevant then John 3:16. The harvest is plentiful, but the laborers are few; give Madison Avenue a call.