A MIRACULOUS image of Jesus Christ in the froth of an almost empty pint of beer will be used as an advert to encourage more Britons to go to church this Christmas.
The poster – which shows a glass with the words “Where will you find him?” – will spearhead the Churches Advertising Network (CAN) campaign to boost attendance in the run-up to the Christian festive season.
CAN chairman Francis Goodwin said he hoped the poster and accompanying radio adverts would spark a debate about religion.
“The message is subtle but simple – where is God in all the boozing at Christmas?” said Goodwin, whose group is made up of Christians of all denominations working the British media and advertising.
“For many, Christmas is just drinking and partying and God is excluded, yet many young people are interested in finding deeper meaning and exploring faith.”
The poster is a nod to the occasional discoveries of holy images in everyday objects, from the face of Jesus in a frying pan, toast or fish finger, his mother Mary on a toasted cheese sandwich and even Mother Teresa in a sticky bun.
Previous CAN campaigns include a poster depicting Jesus as the revolutionary leader Che Guevara and one suggesting Mary was having a “bad hair day” when she discovered she was pregnant.