Comcast has refused to run a Catholic Social Services public service announcement on abstinence on several of its channels because the ads might be seen by children in the 6- to 9-year-old range, Comcast officials said.
A senior manager at the cable giant’s New York City headquarters reviewed the Catholic agency’s 30-second spot and determined that it was not appropriate for young viewers tuning into the Cartoon Network, Nickelodeon and the Family Channel. Comcast will allow the spot to appear on MTV, the Sci-Fi Channel, FX, the Comedy Central and E! Entertainment Channel.
The spot, entitled "Care Enough to Wait," is sponsored by ACTION, short for Abstinence Challenging Teens In Our Neighborhoods.
Arlene McNamee, executive director of Catholic Social Services, said she was rendered "a little speechless" by the cable company’s decision to pull the ad from certain channels.
Is talking about abstinence that controversial?" she asked. "We know that 9-year-olds are engaging in sexual activity. I wish I were making that up. And for the kids who are not sexually active, wouldn’t it be good to reinforce that behavior?"
The spot does not feature any pictures, only phrases that flash up on the screen as they are spoken by teenagers. The phrases include, "I thought she was using protection," "I thought I would feel like a man," "I thought I’d never catch anything bad," and "I thought he wouldn’t tell anybody." It ends with the words "Before you decide to have sex, do some serious thinking and take ACTION. Care enough to wait." [Source]