World News > London, Aug 27 : Nigel McCulloch, the Bishop of Manchester is all set to launch a campaign called ‘Back to Church Sunday’ to lure religious drifters back to the church with bars of chocolate and their favourite hymns.
According to The Telegraph, McCulloch has warned that the Church of England was facing extinction, and his ‘chocolate and hymns’ strategy aims at multiplying attendance figures at harvest festival services next month by distributing thousands of credit card-style invitations and lucrative bags of free gifts, including chocolates.
The initiative, which is being sponsored by a Christian businessman, is basically aimed at over-50s, who have drifted away from religion.
The novel scheme has been inspired by numerous attractive PR launches and marketing campaigns that give away gift bags to promote their products. (Source)
Preach the Gospel at all times and if necessary use chocolate.