In Hollywood, 2003 is rapidly becoming known as the year of the failed blockbuster, and the industry now thinks it knows why.
No, the executives are not blaming such bombs as The Hulk, Charlie’s Angels: Full Throttle or Gigli on poor quality, lack of originality, or general failure to entertain. There’s absolutely nothing new about that.
The problem, they say, is teenagers who instant message their friends with their verdict on new films – sometimes while they are still in the cinema watching – and so scuppering carefully crafted marketing campaigns designed to lure audiences.
That’s typical of Hollywood. Movies that suck isn’t the problem but people finding out they suck early on is the problem. They will now long for the days when people had to endure it first to find out it was bad.