PHILADELPHIA (AP) – Going once, going twice: A monastery can be named in your honour for a price.
A small cash-strapped Benedictine order that wants to build a new monastery and headquarters in eastern Pennsylvania is selling the “naming rights” – much as sports teams do for stadiums and arenas.
In a seven-day auction that began Monday on EBay, the Benedictine Order of St. John the Beloved opened bidding at $1 million for a package including a church building, monastery and bell towers.
The structures can be bid on separately, and the highest bidders will have their items named for them or people of their choice.
If marketing the buildings is a success, future auctions will sell naming rights to choir books, stained-glass windows and church pews.
The order follows the teachings of the Old Catholic Church, which split from the Roman Catholic Church more than a century ago in a dispute over papal infallibility.
Maybe Disney can get in the bidding for “Mickey Mouse Monastery” and phone companies could bid for the “Ma Bell Towers”