STOCKHOLM (Reuters) – Negative advertising works, at least for a Swedish care worker who gave it a try after fruitless attempts to find a new job by more conventional means.
“I want a well-paid job. I have no imagination, I am anti-social, uncreative and untalented,” read an advertisement posted by Angelika Wedberg, 30, in the regional daily Goteborgs-Posten on Sunday.
Her phone started ringing incessantly and job offers poured in, Wedberg told the Internet edition of the daily Expressen.
She has an interview on Wednesday with a company called Map Media offering a salary of 18,000 crowns ($2,118) per month — an increase of more than a third on her current job as a care worker for the elderly. Expressen did not say what the new position was.