Oct 20, 2004 (AXcess News) Washington – The United States Conference of Catholic Bishops (USCCB) this week launches a nationwide two-week ad campaign highlighting the issue of stem cell research. The ads draw a clear distinction between embryonic stem cell research, which requires the destruction of human life at the embryonic stage, and adult stem cell research. [Source]
The two ads to be used are in PDF format:
I especially think that the first one is effective.
The second one is stupid.
I’m just happy to see someone pointing out this very important distinction.
I suspect that they made the baby one to run in areas with a stronger pro-life culture, and the other to run in areas with a more pro-death culture, where making the association between an embryo and a baby human being may have caused a reflexive backlash before the actual message could sink in. The second ad is more likely to resonate with utilitarians, and less likely to cause a ‘pro-choice gag reflex.’
After all, if they don’t think it’s a human being anyway, why would they care how many have to be destroyed before achieving results? The only way is to sell them on something with a better payback rate.
Well, can you tell what I do for a living? I sure slipped into advertising mode there: If ya can’t sell ’em on the SANCTITY of HUMAN LIFE, just sell ’em a better rate of return on their research investment…
Maybe it is time for a new career.