(CNSNews.com) – A perfume and clothing line using the brand name FCUK has caused a stir, not only because the letters in the name can be easily transposed to form a vulgarity, but also because of the brand’s sexually suggestive marketing aimed at teenagers.
Consumers have joined together to issue several nationwide action alerts against the department stores that sell the product line.
FCUK, an acronym for French Connection United Kingdom, is being sold by the British company French Connection Group, which grossed $400 million in sales in 2002 and showed a $34 million profit, according to news reports.
FCUK fragrances and clothing are being sold in major U.S. department stores including Hecht’s, Filene’s, Kaufman’s and the Target Corporation-affiliated chain Marshall Field’s.
FCUK’s $10 million marketing campaign for the fragrances has included the ad slogan “FCUK Him” and “FCUK Her” and included a “Scent to Bed” ad featuring scantily clad young people embracing.