For decades, finicky children have been eating peanut butter
and jelly sandwiches with the crust removed. From a legal point of view, however,
the lunchbox staple was invented on a patio in Fargo, N.D., in 1995.
David Geske, who ran a packaged ice business, was entertaining
his friend Len Kretchman, a consultant. For lunch, their kids wanted peanut
butter and jelly with the bread trimmed and folded over. As they were preparing
the meal, Kristen Geske and Emily Kretchman told their husbands: "You guys
should make a sandwich with no crust."
That offhand comment spawned Incredible Uncrustables,
a sandwich the two entrepreneurs mass-produced for Midwestern schools. It also
began a long-running dispute over whether the U.S. Patent and Trademark Office
went too far when it gave Geske and Kretchman the first patent on a mundane
household sandwich. [Full
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