(CNSNews.com) – A perfume and clothing line using the brand name FCUK has caused a stir, not only because the letters in the name can be easily transposed to form a vulgarity, but also because of the brand’s sexually suggestive marketing aimed at teenagers.<\/p>\n
Consumers have joined together to issue several nationwide action alerts against the department stores that sell the product line.<\/p>\n
FCUK, an acronym for French Connection United Kingdom, is being sold by the British company French Connection Group, which grossed $400 million in sales in 2002 and showed a $34 million profit, according to news reports.<\/p>\n
FCUK fragrances and clothing are being sold in major U.S. department stores including Hecht’s, Filene’s, Kaufman’s and the Target Corporation-affiliated chain Marshall Field’s.<\/p>\n
FCUK’s $10 million marketing campaign for the fragrances has included the ad slogan “FCUK Him” and “FCUK Her” and included a “Scent to Bed” ad featuring scantily clad young people embracing. (CNSNews.com) – A perfume and clothing line using the brand name FCUK has caused a stir, not only because the letters in the name can be easily transposed to form…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-7755","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"http:\/\/www.splendoroftruth.com\/curtjester\/wp-json\/wp\/v2\/posts\/7755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.splendoroftruth.com\/curtjester\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.splendoroftruth.com\/curtjester\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.splendoroftruth.com\/curtjester\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.splendoroftruth.com\/curtjester\/wp-json\/wp\/v2\/comments?post=7755"}],"version-history":[{"count":0,"href":"http:\/\/www.splendoroftruth.com\/curtjester\/wp-json\/wp\/v2\/posts\/7755\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.splendoroftruth.com\/curtjester\/wp-json\/wp\/v2\/media?parent=7755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.splendoroftruth.com\/curtjester\/wp-json\/wp\/v2\/categories?post=7755"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.splendoroftruth.com\/curtjester\/wp-json\/wp\/v2\/tags?post=7755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
[Full Story<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"